The 10 Most Controversial American Apparel Ads
When American Apparel declared bankruptcy and sold out last year, we thought it was dunzo. Well, except one major difference: All of the models on the website appear to be fully clothed. The previously Los Angeles-based company regularly depicted young women in sexually-charged positions, topless, pantsless, and borderline naked. Certain ads were harmless, while others—like the one that depicts a model named Maks who hails from Bangladesh, a part of the world consistently embroiled in hot water because of poor working conditions for factory laborers— is not. Born in Dhaka, the capitol of Bangladesh, Maks vividly remembers attending mosque as a child alongside her conservative Muslim parents. At age four, her family made a life changing move to Marina Del Rey, California. After reading the text accompanying the topless photo of Maks, we were prompted to inquire: what does her being topless have to do with anything?
American Apparel most controversial plus banned adverts
American Apparel , famous for its drawstring hoodies and sexually provocative advertising, has relaunched globally, after a turbulent last half-decade. The company suffered a number of high-profile setbacks, like expanding too quickly, declaring bankruptcy twice , facing protests from workers and the ousting its founder and CEO Dov Charney after sexual harassment claims. In , the beleaguered streetwear brand was ironically boughten out by a foreign company, Canada's Gildan Activewear, and is now staging its comeback with a more low-key " Back to Basics " collection. It looks like more of the same sexy hipster threads you know from its '00s pre-Instagram heyday, but this time the advertising places an emphasis on body positivity and diversity rather than lurid sexual provocation. Especially as a woman, I look at those images and I cringe. Maxim Cover Girl. Maxim Man.
The Best Of American Apparel Ads (NSFW)
Their images seem to have a natural un-photoshopped feel, and they have continued with this trend right from the beginning. Yes some of their ads are overtly sexy and yes there ads will offend some people, however there is classiness to their work that you do not see with most clothing brands. We decided to gather 93 of their sexiest adverts EVER. Save my name, email, and website in this browser for the next time I comment.
Late Wednesday night, American Apparel fired to its controversy-courting founder Dov Charney as chief executive due to an "ongoing investigation into alleged misconduct. At the same time that scandal clung to Charney, the company's financial performance faltered. Shares in the company have fallen 84 percent over the past five years. Charney was the subject of lawsuits for sexual harassment and violence aimed at employees, charges routinely denied by American Apparel.
Classic Sex Ads! Part 3 ( Ignore DVD info )