They could also create a new revenue source for money-losing Snap, which has seen its user base shrink and executives flee the company. But such changes to Snapchat, which launched in and became an instant hit among teenagers and millennials, could trigger backlash from users who cherish their privacy, especially as rival Facebook Inc has been plagued by scandals over how it handles user data. Some partners have said that the disappearing and anonymous nature of public stories makes them difficult to work with, the sources said. One source familiar with the news partnership said Snap is already talking with one partner about making public posts last even longer and to make some content from celebrities permanent. Snap shares on Friday closed some 60 percent below their March initial public offering price. Twitter sells access to more than million daily tweets to customers including analytics firms, news organizations and financial institutions that use trending tickers and stories to place trades. Snap does not currently charge for access to public data, but could earn more advertising revenue if snaps embedded outside of Snapchat last longer, said Debra Aho Williamson, a social media marketing analyst with research firm eMarketer.
VGV001 Li Moon